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Innovative packaging for Arancia Rossa di Sicilia
Italy
Wednesday 15 December 2010
FJ
Oranges from Sicily, on top of technology, with a QR code on their packaging that operates as a direct link to their website.
For their new campaign, the IGP Arancia Rossa di Sicilia launches innovative packaging.
This packaging displays a QR Code, the two-dimensional bar code, which allows its easy reading by a phone connected to the internet to function as a direct link to the website Arancia Rossa di Sicilia.
On the packaging, we note a better enhancement of the 2 logos: PGI, Protected Geographical Indication recognized by the European Community and the identifying logo of the Arancia Rossa di Sicilia.
The objective of the development of these logos is to educate consumer to buy a product whose quality, origin and traceability are guaranteed at European level.
Source: Blog sicilia
