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Big C adds 42 stores to its network
Thailand
Monday 31 January 2011
MD
42 Carrefour stores have gone under the name Big C, which now competes with Tesco Lotus, leader in Thailand.
The company Big C Supercenter Plc, whose majority shareholder is the French group Casino has acquired the Thai activities of Carrefour.
Big C added 42 stores to its network, which enables it to compete with the country leader.
By changing the 42 Carrefour stores under the brand Big C , it will allow BIG C to have 103 hypermarkets in Thailand and thus coming closer to Tesco Lotus, which holds 116 hypermarkets.
Big C thus challenges the domination for 10 years of Tesco Lotus on the market. But observers think that after a period of intense rivalry, the two chains should share the market.
Source: Bangkok Post
