Blue Whale proposes new plums

With a potential of 4000 tons of prunes produced, the operator intends to revitalize the sale of Blue Whale plums.

This summer Blue Whale is using promotions such as scratch cards, magazine offers and recipe books in its packs of 2 kg plums. The company renewed its packaging and offers consumers the opportunity to discover new tastes with its range of Plum Duo.

Blue Whale will market for first time the varieties:

- Sunkiss: yellow plum and gustatory (August)

- September Yummy: red plum, (late September-October).

Other varieties are being tested and should reach the market within 2 years.