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Fruitful participation in Fruit Logistica 2017 for Peru
Peru
Wednesday 15 February 2017
FJ
Launch of new "Superfoods Peru" brand at Fruit Logistica before a global campaign.
Satisfaction for the Peruvian delegation with the successful launch of its new brand 'Superfoods Peru' and a growing turnover.
According to the Ministry of Foreign Trade, the Peruvian delegation realized a turnover of 200 million USD during Fruit Logistica 2017. That is a 20% increase compared to the previous edition. The Peruvian delegation received 8,600 visitors, the most sought products being pomegranates, blueberries and avocados.
The launch of the new brand "Superfoods Peru" was a success. Responding to a strong consumer trend, the new brand "Superfoods Peru", will embark on a global campaign. In Europe, America, Asia and Oceania. Already more than 150 Peruvian producers are working under the brand name "Superfoods Peru", the export volume of these super-foods could triple in the medium term.
source : prom peru
