Southern Specialties shares their products' harnessing trends
Southern Specialties, one of the leading importers of asparagus from Peru, noted that the Peruvian government has listed asparagus exports on its list of essential business, which has helped maintain good supplies for the company.
Charlie Eagle, vice president of business development, explained that several trends may affect the deal in the coming season, one of which is the majority of product reaching consumers through retail. “As supplies pick up, we look forward to providing more promotional opportunities to bring value to both retailers and consumers,” he said.
The company continues to develop options for fresh asparagus. Bagged product and increased marketing support are areas that Southern Specialties is focusing to watch on. “We see our retail customers not only expressing interest in packaged product but also looking into different presentations within our packaged lineup,” added Eagle.
Retail customers, according to Eagle, are leaning more on Southern Specialties for category support, which includes marketing, merchandising and packaging advice, as well as menu development geared towards prepare-at-home programs.
Nowadays the company celebrating their 30th anniversary, and they have been proud to have built relationships that create the type of dialogue that enhances business for both parties. “We have grown enduring relationships with our customers, our farmer community, our suppliers and our team,” said Robert Colescott, President and CEO.
In addition, the company recently has completed expansion of its Pompano Beach, FL facility to 150,000 square feet, which includes additional cold storage, forced air cooling, additional value added packaging capabilities, as well as receiving and shipping docks, and new sales and executive offices.
Southern Specialties is a grower, importer, processor and shipper of a variety of specialty products grown in Central America, South America, Mexico, Canada and the U.S with headquarters in Pompano Beach, Florida.
More information about the company and its products on their website.