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Half of the apples are imported even in high season
United Kingdom
Friday 09 December 2022
FJ
About 48% of the apples offered by British supermarkets were imported at the height of the British season, which was considered exceptional this year (Photo: foursquare.com/asda).
Between the start of October and mid-November, around 48% of the apples offered by UK supermarkets came from imports.
British media reveals that a study by research body Market Intelligence Services showed that 48% of apples offered by UK supermarkets were imported in the 7 weeks to November 14, when it was the climax of the British season deemed exceptional this year.
According to this study the share of British apples did not exceed 65% in the 6 largest supermarkets during this period, Asda reaching only 23% and Morrisons 53%.
Imported apples came from New Zealand and South Africa, but also from Italy, Spain, France and Belgium.
"Why are we importing so much fruit? It's peak UK apple season, supermarket shelves should be full of our new season fruit," said Ali Capper, chairman of British Apples & Pears, lamenting the policy. Supermarkets talking about supporting local farmers but failing to act by paying a fair price to UK producers.
source : thegrocer.co.uk
