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Unifrutti acquires exclusive licence for Kiku apples
Chile
Saturday 17 November 2007
Chilean exporter Unifrutti Traders has signed an exclusive license agreement with Kiku apples.
Unifrutti has announced that it has sealed an exclusive marketing deal with Kiku for the worldwide marketing of the Fuji Brak and Fubrax apple varieties, using the Kiku brand.
"We are very excited about this programme as we will be able to offer our growers a new apple variety characterized by its good colour, lack of russet and fabulous flavour," said Jorge Massanés, executive vice-president of the company.
"We expect to supply many markets, especially the Far East and the US where these apples are much appreciated. Besides, this will enable us to use the unique blue box and the logo of Kiku, which will ensure our product is always recognized."
Unifrutti is one of the top Chilean exporters not only on apples, but in grapes, pears and stone fruit, with a total of almost 5.000 hectares between owned and strategic partnerships productive land in the north, central and southern area of Chile.
The firm and its associates are currently working on a project of planting 100ha in the Los Angeles area (500 km south of Santiago) of apple varieties such as Ambrosia, Fuji Brak and Fubrax, during the course of next year and 2009, which is intended to kick start Kiku apple production in Chile.
Unifrutti has announced that it has sealed an exclusive marketing deal with Kiku for the worldwide marketing of the Fuji Brak and Fubrax apple varieties, using the Kiku brand.
"We are very excited about this programme as we will be able to offer our growers a new apple variety characterized by its good colour, lack of russet and fabulous flavour," said Jorge Massanés, executive vice-president of the company.
"We expect to supply many markets, especially the Far East and the US where these apples are much appreciated. Besides, this will enable us to use the unique blue box and the logo of Kiku, which will ensure our product is always recognized."
Unifrutti is one of the top Chilean exporters not only on apples, but in grapes, pears and stone fruit, with a total of almost 5.000 hectares between owned and strategic partnerships productive land in the north, central and southern area of Chile.
The firm and its associates are currently working on a project of planting 100ha in the Los Angeles area (500 km south of Santiago) of apple varieties such as Ambrosia, Fuji Brak and Fubrax, during the course of next year and 2009, which is intended to kick start Kiku apple production in Chile.
