+33 680 38 14 46
Zespri considers that China is market of future
China
Thursday 15 July 2010
FJ
Chinese market could represent 20 % of Zespri's total activities in less than 10 years
A New Zealander came back from China in 1904 with a number of small black seeds and produced the first kiwifruit (or Chinese Gooseberries as they were known then).
From these humble beginnings, New Zealand has emerged as the global leader in kiwifruit.
New Zealand celebrates its relationship with China which has spanned more than a century and built a $1.5 billion industry.
An important delegation came to celebrate the New Zealand Day on World Fair in Shanghai.
Zespri’s President, John Loughlin, accompanied of the Prime Minister John Key, indicated that China has played a huge part in the growth of the New Zealand kiwifruit industry.
“We began exporting ZESPRI Kiwifruit to China in 1993. China is now one of ZESPRI’s best performing growth markets with significant opportunities for future growth. It’s realistic to anticipate that within 10 years, China could grow from almost 6% currently to form up to 20 % of ZESPRI’s total business, supporting the Prime Minister’s goal to double trade with China in the next five years,” he said.
Source : scoop co nz
