New season, new image with the slogan "Aïl love you"

New impetus for the communication of the French garlic.

Producers and marketers of  N.I.AIL (National Interprofessional Association Aïl??) launch the 2013 season with renewed communication. A touch of originality and fun, a new signature: "Ail love you."

The industry wants to conquer the 25-40 urban years with a staggered approach and modern outline. The objective is to create a sympathy capital and break the usual codes of traditional campaigns. The new identity will be developed on the set of communication tools.

In France, the cultivated area of garlic is 2400 hectares, production is 20 000 tonnes.

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