Pomegranates from Elche, a unique variety with Designation of Origin

The Elche Mollar pomegranate is once again participating in Fruit Attraction. This participation comes at an ideal time to coincide with the start of the Elche pomegranate season. This variety of pomegranate, recognized as one of the best in the world, has a space (Hall 6, 6D01) within the group participation organized by the Provincial Council of Alicante.

Visitors can discover the flavour, during a product tasting, and the characteristics that identify the Mollar de Elche pomegranate recognised by the PDO (Protected Designation of Origin) label. Its external colour is particular and different from all other varieties because the colour of the Mollar de Elche pomegranate is a whim of nature, ranging from cream to intense red depending on the exposure of the fruit on the tree.

The pomegranate season in Elche begins at the end of September and continues until January or February. The denomination of origin of the pomegranate covers 40 municipalities in 3 regions of southern Alicante. Each season, more than 50,000 tonnes are collected from the 3,000 hectares devoted to pomegranates in the region.