Fruit and vegetables a response to societal concerns

Ut is 1.98% above the 2023 average but still well below the minimum daily goal of 400 g per capita recommended by the WHO. Looking at the long-term trends, the consumption levels have been stagnating, and the sector has failed to capitalize on the short-lived increase that started during the coronavirus pandemic, which has been curbed by the economic crisis that impacted the purchasing power of consumers.

The opportunity lies ahead

Freshfel Europe underlines the essential features of fresh fruit and vegetables based on their strong and undisputed health benefits and their low environmental impacts. Fruit and vegetables are part of the solutions to societal concerns, and consumption should be stimulated to benefit both the health of EU citizens and the planet.

For more information on challenges and opportunities with the European consumption, you can click here.