BLUE WHALE partners with Disney to encourage kids to eat apples

BLUE WHALE has just signed a partnership with Disney. To encourage and accompany children, and their parents, to have a balanced diet. The first operation involves BLUE REINE® apple bags and trays in Disney® Frozen co-branding, the animation film well known to the youngest members.

 

 

 

This operation involves apple bags and BLUE REINE® trays in Disney® Frozen co-branding. Inside the child will discover a magnet of his/her favorite character.

 

 

 

"For Blue Whale it's an opportunity to introduce families to our new varieties and to get kids used to the good taste of apples. It also improves the visibility of new products, "says Patrick Renault Sales Director France.

 

 

 

Coming soon a Blue Whale Mickey range will also be marketed.

 

 

 

This partnership is part of a global approach, launched in 2006 in the United States with the development of a nutritional charter, and in France based on the recommendations of the PNNS (National Program of Nutrition and Health).