Italians buy more fruits and vegetables but change their buying habits

With the introduction of travel restrictions, Italians have changed their purchasing habits. Changes that could affect the market after the COVID-19 pandemic.

 

 

 

According to data from Monitor Ortofrutta di Agroter, before the crisis a majority of Italians (67.6%) bought fresh fruit and vegetables two or more times a week, now only 32.4% do so.

 

 

 

Another lesson: the frequency of shopping once a week jumped to 43% (21% before the crisis). This result is unheard of since the start of studies where this rate was only 17%.

 

 

 

According to analysts, these new habits, born of an imperative need, could continue after the crisis and should lead the sector to offer sales for suitable formats.