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Vilmorin to overtake Monsanto
France
Monday 14 May 2012
MD
Vilmorin aims to increase its wide range of varieties and its 47 research stations spread across the world.
No. 2 worldwide industry leader in vegetable seeds including melons, tomatoes, carrots and pepper, Vilmorin, aims to go higher.
Vilmorin, with sales of €510 million is estimated to exceed Monsanto (€ 650 million) in the vegetable seed industry in a global market estimated at € 3.8 billion, up 5% per year for 5 years.
Vilmorin has always favoured acquisitions, innovations, and research. The company operates 47 research stations in the world where it can meet all new growth
. Vilmorin also has a large assortment, unlike Monsanto, that is based its strategy of a limited number of species and centralised research. Another area of growth is to gain market share in the USA, China and India.
Sales in China and India is increasing by over 10% per year and domination of these markets will be crucial for world supremacy. AmericanMonsanto , French, Vilmorin, Swiss-based Syngenta and Bayer from Germany share most of the global seed market.
Sales in China and India is increasing by over 10% per year and domination of these markets will be crucial for world supremacy. AmericanMonsanto , French, Vilmorin, Swiss-based Syngenta and Bayer from Germany share most of the global seed market.
source : les echos, informemoi com
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