Chile’s kiwi sector prepares for long-term growth

Chile’s kiwi industry is looking to expand production while improving fruit quality and consistency, following strong growth in global consumption and prices.

These priorities were discussed during Kiwi Day 2026, which brought together growers, exporters, government representatives and technical specialists. Industry leaders said the renewed focus on health and nutrition since the pandemic has strengthened international demand for kiwifruit.

Chile’s kiwi supply could increase by more than 350,000 tonnes by 2035. However, the sector warned that higher volumes must be supported by reliable quality across orchards and export markets.

Carlos Cruzat, president of the Chilean Kiwi Committee, said the industry should use the current favourable market conditions to make long-term improvements. This includes raising production standards, strengthening commercial management and delivering fruit that encourages consumers to buy again.

Iván Marambio, president of Frutas de Chile, also called for the sector to modernise its export model to remain competitive internationally.

The Kiwi Committee plans to continue sharing technical knowledge and practical tools with growers, particularly those with limited access to specialist advice. The aim is to narrow quality differences between farms and build a stronger foundation for the industry’s future growth.

source and photo: frutasdechile.cl