Vietnam sets $10 billion fruit and vegetable export target for 2026

Vietnam’s fruit and vegetable exports reached US$996 million in the first two months of 2026, up 45% year on year, according to a late-March report published by Báo Chính phủ, the official news portal of the Government of Vietnam.

Exports

Shipments totalled US$644 million in January, a rise of 73% compared with the same month last year. Exports in February reached US$351 million, still 11.5% higher year on year despite the Lunar New Year slowdown.

China remained the dominant market, accounting for US$538 million in export value during January–February, representing the largest share of Vietnam’s fruit and vegetable trade. Key export products included durian, bananas, coconuts and longan, which continue to drive sector growth.

Industry authorities consider the early-year performance a realistic base for reaching the sector’s US$10 billion export target in 2026, provided market access and supply chain capacity continue to expand.

Markets

Export opportunities are being supported by disruptions to global shipping routes, particularly through the Red Sea and Suez Canal, which have reduced supply flows from Europe and the Americas into Asian markets.

Vietnam’s geographic proximity to regional buyers allows shorter delivery times and lower transport costs, strengthening competitiveness in nearby markets.

Standards

Officials identified packaging and post-harvest handling as the main constraints to further export growth. Inadequate packaging reduces product quality during transport and increases the risk of rejection in destination markets with stricter technical requirements.

Authorities are therefore calling for investment in modern packaging systems, improved preservation technology and stronger quality control across the supply chain to sustain export expansion.

source and photo: baochinhphu.vn