Hortyfruta's campaign already succeeded

The campaign "We care, you Enjoy" to promote the consumption of fruit and vegetables in Europe already succeeded.

The campaign was launched by Hortyfruta and Proexport to regain the confidence of European consumers after the crisis caused by the bacterium E. coli. To date, Hortyfruta announces more than 314 million "impacts" among consumers in Germany, Austria and England.

A real success. In one year, the campaign has generated almost half of the 650 million "positive impacts" expected in the three years foreseen for the campaign. The campaign focuses on posters, radio and TV spots, Facebook page, initiatives in supermarkets, tastings and promotions.

Source: noticias de almeria, ideal digital