Mercadona consolidates its leadership with a "balanced diet".

According to Kantar Mercadona is the chain that has grown the most in 2024, gaining 0.5 points over its competitors. It thus consolidates its leadership, which reached 26.4% of the grocery market share. Its market share of manufacturer brands is even more overwhelming, reaching 44%. The promotion of healthy eating is part of the chain's winning strategy. It has more than 4,500 food references with strong quality and a balanced diet.

"Global Fresh" and healthy eating strategy

As part of its healthy eating strategy, Mercadona promotes the consumption of a balanced diet, among which it is very important to introduce fresh products. For this reason, since 2018 the company has been promoting the "Global Fresh" strategy, through which it is committed to offering the best assortment of differential fresh produce, with the best quality, warmth and at unbeatable prices, to the 5.9 million households that go daily to do their shopping at one of its more than 1,660 supermarkets.

Fresh preparations that make consumption easier

Among its range of fresh products, Mercadona offers fresh products that make consumption easier for customers, such as broccoli florets, which can be cooked in the microwave; or sautéed peppers and onions, a fresh product, but already cut and ready to eat. Mercadona also offers meat preparations with a high percentage of meat, such as the beef loin hamburger, the matured beef hamburger or the rosemary lamb hamburger, all with a 98% minimum of meat; and incorporates new products that are presented as healthier alternatives to traditional recipes. This is the case of the salmon nuggets, which can also be prepared in a frying pan, oven or air fryer, healthier ways of cooking than frying in oil.

If you want to know more about the perishable policy of the leading Spanish chain, you can write here.