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The REWE Group is testing a new concept
Germany
Tuesday 26 April 2011
MD
Opening of "Rewe to Go" in Cologne, a new fast food concept with a thousand articles ready to eat (sandwiches, salads, fruit portions ...)
The second largest food retailer in Germany is testing a new fast food concept "Rewe to Go" in direct competition with McDonald's and Starbucks.
The first Rewe to Go has opened in downtown of Cologne. Its sales area is approximately 130 m2 and is open daily from 7am to 22pm. It offers about 1,000 items ready to eat: drinks, sandwiches, sushi, pastries, salads, fruits portion.
This new concept enables Rewe to use its skills as a distributor of fresh produce. If the test proves positive, the concept could be extended to other crowded places like railway stations, airports or shopping centers.
Source: faz, Köln de, deal
