Macfrut 2027 strengthens international participation ahead of April event

Macfrut is promoting its 2027 edition through trade missions in Europe, Central and South America, and Africa. The international campaign aims to attract more exhibitors and buyers to the fresh produce trade fair, scheduled for April 20–22 at the Rimini Expo Centre in Italy.

The missions, organised with the Italian Trade Agency (ICE), include business meetings, company visits and discussions with industry associations. The aim is to develop new trade opportunities and strengthen existing partnerships.

According to Macfrut President Patrizio Neri, international exhibitors accounted for 40% of participants at the previous edition, with overseas interest continuing to grow ahead of 2027.

European markets

Macfrut is focusing on Eastern Europe and established European trading partners. A mission to Turkey is scheduled for late November, followed by meetings with major German fresh produce importers in early December.

Further activities are planned in Uzbekistan, Poland and Albania.

Latin American participation

Macfrut has already held business meetings in Peru and Ecuador, with the Dominican Republic next on the programme. Uruguay has expressed interest in participating in the 2027 exhibition, while Costa Rica has confirmed its attendance. Chile will be the Featured Country at Macfrut 2027. Its participation will be organised by Frutas de Chile and ProChile, with a dedicated exhibition area.

Focus on Africa

Macfrut is also developing contacts in Egypt, Tunisia and Tanzania. The latter took part in an EU–Tanzania Business Forum roadshow hosted by Cesena Fiera in October. A trade mission to East Africa is planned for 2027 to encourage greater participation from the region in future editions.

International growth

Macfrut expects stronger international participation than at its previous edition. The organisers are working to expand the fair's role as a meeting point for fresh produce companies, buyers and industry associations throughout the year. The 44th edition of Macfrut will take place in Rimini, Italy, from April 20 to 22, 2027.

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