Primaprix the quality outlet that surprises consumers

With more than 260 stores and 2000 employees, Primaprix celebrates 10 years of success. Its offer is mainly based on the sale of products from the surplus stock of major international brands. These are for example leftovers from promotions (Christmas, summer, events, etc.), from new launches, or simply products with a much lower price in one country than in another, including fruit and vegetables. Primaprix strives to search all over Europe looking for these opportunities so that its consumers can enjoy lower prices and quality products.

Disruptive" chain competing with Mercadona and Lidl

Unnoticed until recently, it now competes with the large discount chains in Spain, such as Mercadona, Lidl and Aldi. It currently has stores in Madrid, Catalonia, Galicia, Castile and Leon, Andalusia, Valencia and the Basque Country, among other regions. In 2021, the chain landed in Vigo and Tui, consolidating its presence in Galicia and strategically approaching the Portuguese market