A new step in China for MACFRUT 2017
Italy
Tuesday 17 January 2017
Presentation of MACFRUT 2017 at the Italian Embassy in Beijing.
The MACFRUT trade fair continues its promotional roadshow with a new milestone, China.
MACFRUT 2017 (May 10-12, in Rimini Fiera) has just been presented at the Italian Embassy in the Chinese capital. After South America and Africa, the MACFRUT promotion show took place in China. In front of a large audience, including operators of the sector and journalists, the organizers of MACFRUT have exposed the novelties of the next edition. As well as the will of the show to play the "locomotive" for exchanges.
China has great potential for professionals in Europe and Italy. Consumption rates continue to rise. About 20% of the Chinese population has reached a certain level of well-being where consumers are looking for quality products or products with a strong identity of origin. Most imported products.
In addition to products, technologies which Italy is a world leader, have attracted the attention of leading Chinese professionals.
MACFRUT has become the platform to promote Italian excellence in products and services. The latest edition of MACFRUT welcomed more than 1,000 exhibitors, with a significant foreign participation (23%), and 38,000 visitors, of which 33% came from abroad (+ 50% compared to the previous edition).