More than 1,300 in-store promotional events are planned for 2026

In 2025, Interfel organized nearly 1,120 in-store promotional events at supermarkets and specialty produce stores across France, as well as 250 events aimed at children. The CSA consumer panel confirms the high level of visibility of these in-store promotions and customer engagement: nearly 82% of consumers who visited the participating stores saw the events, compared to 70% in 2024. Nearly 63% stopped at the booth (54% in 2024), and 45% of them tasted the products (40% in 2024).

Fruits and vegetables are more “fun”

84% of consumers confirmed that the in-store promotions were appealing, making fruits and vegetables more delicious and fun, and inspiring their creativity. The in-store promotions also had a significant impact on purchases, with 98% of customers who stopped by the display purchasing fruits and vegetables. This represents a 4-point increase compared to 2024.

For more information on the “Jamais Trop” consumer initiatives, please contact us here.