PRIVEL 2026 to bring together over 210 private-label food manufacturers in Madrid

Organised by IFEMA MADRID in collaboration with Alimarket, the exhibition will connect manufacturers, distributors and buyers looking for new business opportunities in the private-label sector.

Private-label sales continue to grow

According to market research company Circana, private-label products now represent more than 51% of Spain's fast-moving consumer goods (FMCG) market by value, making the country one of Europe's leading markets for retailer-owned brands.

Private-label products are also moving beyond their traditional focus on low prices. Manufacturers are increasingly investing in quality, product development and sustainability to meet changing consumer demand.

This trend is particularly visible in food categories such as canned products, edible oils, dairy, frozen foods, snacks, coffee, plant-based alternatives and specialised nutrition.

More than 210 food manufacturers

Food manufacturers will account for approximately 60% of PRIVEL 2026, with more than 210 companies expected to participate.

Confirmed exhibitors include Nauterra, Frinsa, Galletas Gullón, Congelados de Navarra, Grupo Iberolea, Refresco, Juver, Borges Medina Foods, Conservas Dani, Grupo Apex, Migasa, Acesur and Helios, among others.

The exhibition will feature companies from 17 countries, including Spain, Italy, Portugal, France, Germany, Belgium and the Netherlands.

International buyers and export opportunities

PRIVEL 2026 will also welcome buyers from markets such as the United States, Mexico, Brazil, Chile, Argentina, Peru, South Korea and several European countries.

The organisers aim to encourage new supply agreements and help manufacturers develop international sales channels.

With retailer-owned brands accounting for a growing share of food sales, the exhibition will provide a platform for suppliers to present their products, meet potential customers and explore export opportunities.

Looking to promote your products or connect with international food buyers? Send your inquiry for a free consultation.