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VIP widens his horizons
Italy
Tuesday 26 January 2010
VIP launch a vast advertising campaign in Spain
VIP, the association of cooperatives from Val Venosta, is more and more present on the exports markets and wish to develop them for 2010 with a good service and a powerful marketing support dedicate to a high quality product.
At the moment, VIP is exporting in more than 40 countries, the main are Germany and Spain, and then the Scandinavians countries, Russia, East Europe and Greece.
To strengthen its presence on these markets, VIP will do some specifically operations for each country. In Germany, more than 400 tasting are planned at the retailers. In Spain, a big campaign will be launched with TV’s sports, press announce and panels.
VIP with Trenda, Melinda and VOG have established FROM, special structure for the outside European Union market which targets the Russian market, the most important apples importers in the world.
FROM wants to succeed quickly in exporting 25 000 tons of apples in the Russian market.
