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Tunisia: Launching of a Campaign to Promote Olive Oil 'Label'
Tunisia
Sunday 13 January 2008
Many a visitor to Tunisia unfortunately still ignores the fact that the country is (and indeed has been since the Romans), not only one of the world's major producers of olive oil but also of the best olive oil available on the market.
For too long, Tunisian olive oil has been conditioned, 'recycled' and resold under the label of other neighboring Mediterranean countries such as Italy, Spain and Greece.
To try and remedy the image deficit Tunisian olive oil still suffers from, a large scale promotion operation has been launched throughout Tunisia's main airports, namely Tunis- Carthage, Monastir and Djerba.
The operation led by the Tunisian Ministry of industry, energy and small and medium enterprises and whose realization has been handed to the Tunisian technical center of packing and conditioning, PACKTEC, is part of a nation wide campaign financed by the Fund for the promotion of conditioned olive oil (FOPROHOC).
During 2008, the campaign also plans to use other communication platforms to make better known, Tunisia's 'golden liquid' the demand for which is on the increase throughout the world.
Among these, is the strengthening of Tunisian presence in international fairs, the invitation of journalists and decision makers in the field of agro-food and the holding of competitions to reward the best conditioned olive oil.
For too long, Tunisian olive oil has been conditioned, 'recycled' and resold under the label of other neighboring Mediterranean countries such as Italy, Spain and Greece.
To try and remedy the image deficit Tunisian olive oil still suffers from, a large scale promotion operation has been launched throughout Tunisia's main airports, namely Tunis- Carthage, Monastir and Djerba.
The operation led by the Tunisian Ministry of industry, energy and small and medium enterprises and whose realization has been handed to the Tunisian technical center of packing and conditioning, PACKTEC, is part of a nation wide campaign financed by the Fund for the promotion of conditioned olive oil (FOPROHOC).
During 2008, the campaign also plans to use other communication platforms to make better known, Tunisia's 'golden liquid' the demand for which is on the increase throughout the world.
Among these, is the strengthening of Tunisian presence in international fairs, the invitation of journalists and decision makers in the field of agro-food and the holding of competitions to reward the best conditioned olive oil.
