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CMR Group holds Morgana apple tasting
Spain
Friday 15 March 2024
CMR, now in its fifth generation and over 100 years old, has achieved steady growth through efficient management and strong relationships with its partners and suppliers. Today, with more than 4,000 active customers, CMR offers a diverse selection of high quality products from all over the world, guaranteeing a continuous supply through its main company FRUITS CMR and its subsidiaries, thus covering the wholesale market in Europe.
On 7 and 8 March, the Italian firm MELINDA delighted consumers with a sample of its exquisite MORGANA apple in the CMR GROUP establishments located in Mercabarna. During these two days, the customers of this wholesale distributor had the pleasure of tasting this delicious and juicy variety of apple, which stands out for its sweetness, with a sugar content of 14-15 degrees Brix, an extremely juicy flesh, an intense red skin decorated with yellow touches and a crunchy texture. Its unique aroma, reminiscent of a tropical and spicy anise-like blend, promises to satisfy even the most refined tastes.
The name of this apple, Morgana, invites you to imagine deep sensations and sensory experiences, related to its unique characteristics. This name alludes to the "Fata Morgana", a phenomenon that creates the optical illusion of an oasis in the desert, evoking the juiciness and freshness that characterise this fruit.
The alliance between CMR GROUP and MELINDA facilitates the distribution of the Morgana apple, as well as other high quality fruits of the Italian brand, renowned worldwide for its premium products.
CMR, now in its fifth generation and over 100 years old, has achieved steady growth through efficient management and strong relationships with its partners and suppliers. Today, with more than 4,000 active customers, CMR offers a diverse selection of high quality products from all over the world, ensuring a continuous supply through its main company FRUITS CMR and its subsidiaries, thus covering the wholesale market in Europe.
To find out more about the CMR Group's offer, please send us an email
