LOU fungi on TV

First TV campaign for LOU fungi of Légulice company .

Simple, short, funny, effective, commercial break revisits the story of Little Red Riding Hood, in 11 seconds. The campaign is planned for 3 weeks on 4 channels (TF1, France 2, Teva, TMC).

Parallel to TV broadcasting, animations-tastings are predicted at the point of sale, to make consumers discover the LOU supply, of nature and cooked mushrooms.