AZ France reveals its new logo

AZ France, a subsidiary of Orsero S.p.A., one of the leaders in southern Europe for the import and distribution of fresh fruit and vegetables, has unveiled its new visual identity at the start of the year.

 

 

 

This marketing strategy reflects the current dynamism of the group, which has been constantly increasing in recent years. Sébastien Postifferi, President of AZ France, said: "This new visual identity is a strong sign of AZ France's transformation, at a time when it is changing. It will support our development ambitions in 2020".

 

 

 

This new logo reflects the will of AZ France to be a driving force on the path of innovation and sustainable development in the years to come. The new logo retains links with the past thanks to the red circle, the first logo of the company AZ France. The colors, blue, white and red, remind us that AZ France is the French subsidiary of the ORSERO group.

 

 

 

This new visual identity will be gradually rolled out across all communication tools, and offers the opportunity to redesign the website.

 

 

 

About AZ France

 

AZ France is the French branch of the ORSERO group and one of the leaders in the import and distribution of fruits and vegetables. The company has 4 sites in France, employs nearly 400 people for a turnover of 188 million euros in 2018. The company is certified in organic farming, fair trade, ISO 22000 and Fel Partenariat.

 

 

 

About the ORSERO S.p.A Group

 

The Orsero Group is the leader in imports and distribution of fruit and vegetables in Mediterranean Europe. On the market for almost 80 years, it operates through a network of companies based in Italy, France, Spain, Portugal, Greece, Costa Rica, Colombia and Mexico. Each year, the Group markets over 750,000 tonnes of fruit and vegetables. He manages the entire fresh fruit and vegetable sector: supply, maritime transport, ripening, distribution and marketing. Orsero S.p.A., the Group's parent company, is listed on the MTA (Mercato Telematico Azionario) market - STAR segmento - managed by Borsa Italiana S.p.A.