Results of Morrisson in increase

Morrison, the 4th British supermarket chain, has revealed that profits in 2011 reached £ 947 million, an increase of 8.4% over the previous year.

In a difficult context, Morrison has managed to attract an increasing number of customers, attracted by the numerous promotions.

According to Morrison, the decisive role of promotions in the purchasing decisions of customers increased from 64 to 70% between December 2010 and December 2011. The chain has noticed a new type of customers called "professional buyers", who identify promotions, compares with other offers, buys in store, and transmits good deals on social networks.

source : bbc news, guardian