Print vs Digital promotion: How can you successfully and quickly communicate with potential customers?

You are expecting a new harvest of fruits/veg with distinctive taste and flavors? Upgraded equipment allows detecting damaged production and decrease further expenses dramatically?  To be quickly visible to your potential customers and for a longer period of time, print and digital advertising are the best solutions. 

 

 

For more than 80 years, FRUCTIDOR’ Directories are in day-to-day use by fruit and veg professionals globally. Print advertising in FRUCTIDOR directories may be the way to go if you want to build your brand and establish credibility in the minds of your new and existing customers.

 

Among other advantages promotion in printed FRUCTIDOR directories ensures:

 

- Better reach to specific audiences. By targeting particular FRUCTIDOR Directory that focuses on your geographic area and activity, you’re effectively advertising to a captive audience that’s already receptive to content-related advertising messages.

 

- Choice of sizes and options. You’ve got lots to choose from, depending on how much you want to spend, including full page, half page (horizontal and vertical), quarter page (horizontal and vertical), third page, eighth page or even priority or multiple positions.

- Readers use FRUCTIDOR directories for 2 years , meaning your ad hangs around much longer. Even more when user passes the FRUCTIDOR directory to friends and colleagues, finding a new life for many years.

- Ideal brand platform. What FRUCTIDOR Directories do very well is provide a quality environment for brand awareness. Glossy paper, high-quality print and the impact of full colour means customers are seeing a brand represented at its professional best.

- Special distribution on trade shows in Asia, Europe and Middle East.

 

 

Digital advertising is great for immediate results. All your customers need to do is click on a link and they’re at your website, ready to purchase. With 7,476,318 visits per year on FRUCTIDOR.COM it has 59.6% returning visitor rate within 24 hours. FRUCTIDOR Newsletter with 43,394 subscribers performs the following comparative advantages as:

 

- Geo-targetable. Digital advertising can target customers based on location and whether they belong to a niche audience. It also allows local businesses to advertise on big national sites.

 

- Constant exposure. If you’re online surfing the net, digital ads are always there and ready to be clicked 24/7.

 

- Easy to test. Finding that you’re not getting the responses you thought? Changing your ad is quick and simple and allows you to find exactly the right message to pose.

 

 

So, which strategy works best?  That’s up to you to decide and it will largely come down to what you want to achieve. However, the best option could be a mix of the two.

 

 

Consult with the Fructidor team to find appropriate solution to fertilize your business, send inquiry to kt@fructidor.com

 

 

More information about print and digital promotional possibilities with FRUCTIDOR.COM will be found in the next newsletter… 

 

 

………………………………………………………………………………………………………………………………………Testimony:
 
Peter Davis, President, Davis Produce – England
« These Fructidor directories are the only books that people still use, all others have disappeared but one still finds Fructidor directories on every fresh produce buyers’ desk ! »
……………………………………………………………………………………………………………………
 
Contact:

 

Mrs Kateryna TSYTSYK

 

kt@fructidor.com

 

www.fructidor.com