Third campaign of "Fruits and vegetables that speak Piedmontese"

The presentation was made ??at the Chamber of Commerce of Cuneo.

Launching of the new campaign "Fruits and vegetables speak Piedmontese". This third edition will be held from June 24 to November 9, under the slogan: weak environmental impact and a strong social impact.

The 2013 campaign is once again organized with Ortofruit Italia and Conad. The 2012 edition has mobilized 550 local producers and 130 stores of Conad network. This initiative of short circuit have received consumers' adhesion. Sales 2012 have reached 776,000 kg increase of 40% compared to 550 000 kg sold in 2011.

source : ortofruit italia