Plant-based tech takes on food waste at Fruit Attraction São Paulo

Food prices are climbing across Brazil and Latin America, and it’s hitting both shoppers and businesses. But Fresh Formulaics is tackling the problem head-on — with smart, sustainable technology designed to cut waste and make fresh food last longer.

From April 22 to April 24, 2025, at Fruit Attraction São Paulo 2025, Fresh Formulaics will be at Booth G110 to show off how they’re helping the fruit and vegetable industry work more efficiently. Their plant-based products replace old-school waxes and coatings, offering a cleaner and more eco-friendly way to keep produce fresh. The goal? Less spoilage, lower costs, and better access to quality fruits and veggies for everyone.

Right now, a huge amount of food — around 30% — goes to waste in Brazil every year. That’s millions of tons of produce lost before it ever reaches a plate. Fresh Formulaics is focused on fixing that, not just in warehouses and trucks, but all the way to the consumer’s kitchen.

Meet Flair S2™

One of the standout tools in their lineup is Flair S2™, a next-gen coating that gives fruits a glossy finish without using heat or leaving residue. It sticks easily to cold, wet produce, which means less handling and faster processing. It even helps make pesticide use more efficient. For growers and distributors, this translates to better product quality and serious savings.

In simple terms: Flair S2™ helps more fruit stay fresh, look great, and reach markets faster — without all the extra chemicals or energy waste.

Why it matters

As inflation drives up the cost of food, making the supply chain more efficient has never been more important. Fresh Formulaics’ approach helps reduce losses, improve exports, and bring down overall food costs — something every country in the region can benefit from.

See it for yourself

Visitors at Fruit Attraction São Paulo can stop by Booth G110 to experience these plant-based innovations in action. The team will be showcasing how their solutions work across the entire supply chain — from farms to shelves — and how they’re helping create a smarter, more sustainable future for fresh food.

About Fresh Formulaics

Fresh Formulaics develops advanced, plant-based technologies that protect fresh produce without relying on old, chemical-heavy methods. Their products help suppliers reduce waste, maintain freshness, and meet today’s demands for sustainability and quality — all while lowering costs.

Ready to cut waste, lower costs, and keep your produce fresher?

Schedule your meeting with Fresh Formulaics at Fruit Attraction São Paulo.