Driscoll's has created its new visual identity to celebrate the lucky-fruit.

A recent survey  has revealed that 85% of people think that redfruits are the fruits more realated to happy moments and redfruits are the fruits that make you the more happy.

DRISCOLL'S has just changed its logo to adopt a more personnalised signature. The point onver the "i" is now red, to symbolize red fruits and strawberries, the emblematic produce of the company.

For every redfruits fan, the company proposed 9 images to use as screensavers for your computer, tablet or smartphone. You can find those on Driscoll's website:

www.driscolls.com