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Regional backing to boost local brands
Spain
Wednesday 12 March 2008
A federation has been formed to represent the interests of PGI/PDO regulatory councils in Valencia.
The Spanish region of Valencia has announced the formation of an umbrella federation to represent the interests of all regional branding associations working to promote Valencian products marketed under the Protected Geographical Indicator (PGI) and Protected Denomination of Origin (PDO) seals.
The federation, backed by the Valencian regional government, will work to promote Valencian PGI and PDO-branded products, and encourage the installation of the latest certification and quality systems within the industry.
Currently, there are 15 PGI and PDO regulatory councils in Valencia, representing a variety of products, including fresh produce items such as citrus, kaki (persimmon), cherries, nisperos (loquats) and artichokes.
Across in Almería, five local companies have also secured PGI status for tomatoes grown in the La Cañada-Níjar area. The regulatory council for the fruit claims this is the first time tomatoes grown in the Mediterranean basin have been awarded their own regional brand, and represents the culmination of several years of work.
The Spanish region of Valencia has announced the formation of an umbrella federation to represent the interests of all regional branding associations working to promote Valencian products marketed under the Protected Geographical Indicator (PGI) and Protected Denomination of Origin (PDO) seals.
The federation, backed by the Valencian regional government, will work to promote Valencian PGI and PDO-branded products, and encourage the installation of the latest certification and quality systems within the industry.
Currently, there are 15 PGI and PDO regulatory councils in Valencia, representing a variety of products, including fresh produce items such as citrus, kaki (persimmon), cherries, nisperos (loquats) and artichokes.
Across in Almería, five local companies have also secured PGI status for tomatoes grown in the La Cañada-Níjar area. The regulatory council for the fruit claims this is the first time tomatoes grown in the Mediterranean basin have been awarded their own regional brand, and represents the culmination of several years of work.
