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Increase in sales of fresh fruit and veg is the highest in 20 years
United Kingdom
Tuesday 29 May 2007
Sales of fresh fruit and vegetables increased by almost 8 per cent last year, the highest annual rise for the past 20 years.
The figures, in the Government's family food survey, show that official messages encouraging healthy eating appear to be getting through to consumers.
The amount of fruit bought in each household, including sales of pure fruit juice, was up 10 per cent. When people were eating out, sales of fruit were up 9.9 per cent. The high consumption of fruit and juice led to the average intake of vitamin C increasing by almost 7 per cent last year.
English shoppers bought the most fruit, with the biggest consumers in the South West and the lowest in the North East. Northern Ireland ate the lowest amount of fresh fruit and vegetables but consumed the most potatoes and frozen chips.
The figures, in the Government's family food survey, show that official messages encouraging healthy eating appear to be getting through to consumers.
The amount of fruit bought in each household, including sales of pure fruit juice, was up 10 per cent. When people were eating out, sales of fruit were up 9.9 per cent. The high consumption of fruit and juice led to the average intake of vitamin C increasing by almost 7 per cent last year.
English shoppers bought the most fruit, with the biggest consumers in the South West and the lowest in the North East. Northern Ireland ate the lowest amount of fresh fruit and vegetables but consumed the most potatoes and frozen chips.
