Valencian marketer of fresh fruits and vegetables uses its own brands to guarantee quality
Spain
Friday 17 September 2021
VU | Hispalco SA
"We are excited to meet face-to-face with our new customers at Hall 10, Stand D05. We always surprise with our stand and our brand image is of vital importance to us, as well as innovating in design and packaging.", said Carla Almela, Community Manager at Hispalco.
From 1992 until today, Hispalco S.A, an important Spanish marketer of fresh fruits and vegetables, continues to bet on the extra qualities made in its own brands such as Monnalisa, Lady Godiva, Unicorn, Hippie Chic and Hispalco 360.
The brands are reserved to be used and packaged by those producers that have the highest qualities required by Hispalco, for this they have quality controllers in the most prestigious fruit and vegetable warehouses with which they collaborate and who are obliged to ensure that the standards of extra quality are maintained in all those products that they make with their Monnalisa, Lady Godiva and Unicorn brands.
For less demanding customers, they offer the Hippie Chic brand, a brand dedicated to Category I products. On the other hand, they have the Hispalco BIO department that refers to an extra category and offers ecological products.
In 2020, Hispalco S.A. has launched the new department called Hispalco 360, which continues to strengthen more and more. This department is exclusively dedicated to marketing horticultural products made with the brands of the producers / suppliers, as well as its own brand Hippie Chic, apart also when it is convenient to pack with boxes and generic material.
In addition, the company has an import department that imports exotic products under its own brands, incorporating Costa Rican pineapples under the Monnalisa brand since last year.
For the near future Hispalco SA aims to continue reducing the environmental impact, by using less plastic and gradually changing to the use of biodegradable materials, and in this way minimize the waste generated as much as possible, and discard everything that goes against the environmental impact.
On October 5-7, Hispalco S.A. will participate in Fruit Attraction in Madrid, Spain.
"We are excited to meet face-to-face with our new customers at Fruit Attraction, at Hall 10, Stand D05. We always surprise with our stand and our brand image is of vital importance to us, as well as innovating in design and packaging.", said Carla Almela, Community Manager at Hispalco.
For more information about Hispalco S.A, see the website