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Fruitdissi, the new collective brand for fruits
France
Monday 01 February 2010
The new collective brand for French fruits have been presented at the 64th congress of FNPF.
During their national congress, the fruits producers presented the collective brand, "Fruidissi", who will be launched in a few months.
For the National Federation of the Producers of Fruits (FNPF), this identifier for fruits will allow to value the production.
From the producer to the distributor, every partner makes a commitment of a charter to propose to the consumer a fruit of season, quality and produced locally and environment-friendly.
The objective of "Fruidissi" is to “answer a better expectation of the consumers” and to insure a better profitability for the producers, explains Anna Jachim, representative of the FNPF. (AFP)
