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Fresh produce remain highly competitive globally,
Fresh fruit and vegetables prices generally rose twice less then those for other foods since pandemia, due to their better performing supply-chain.
According to latest study of the Global coalition of Fresh Produce (GCFP), there has been an upward trend in consumer prices for food, including fruits and vegetables, in recent years. This trend was most marked during and immediately after the COVID-19 crisis and has lessened since. However, prices for fruits and vegetables generally rose twice less than those for other foods. This means that fresh produce remains highly competitive compared to other food categories, and one of the most cost-effective choices for consumers. Unlike processed foods, fruits and vegetables provide essential nutrients at a lower cost per serving.
The most cost-effective nutritious and sustainable food category in the US
In the United States of America, consumers paid 4.5 percent more for their food in 2019 than in 2015. By 2024, they were paying 33.6 percent more compared to 2015. For fruits and vegetables, the price increases were less significant. In 2019, fresh fruits cost 2.3 percent more than in 2015; by 2024, the difference stood at 16.7 percent. Meanwhile, fresh vegetables cost 4.9 percent more in 2019 than in 2015, and 18.4 percent more in 2024. United States of America, consumer price index for food, fruits and vegetables, 2019 to 2024 (2015 = 100). The relative stability of fresh produce prices testifies to the efficiency and resilience of the fresh produce supply chain in the face of challenges such as supply chain disruptions and climate-related impacts.
Similar trends in Canada and the EU
Food prices followed a very similar trend in Canada, rising by 5.4 percent between 2015 and 2019, and by 34.7 percent between 2015 and 2024. As in the United States of America, prices for fruits and vegetables increased much less than those for other foods: prices for fresh fruits rose by 17.3 percent from 2015 to 2024, while those for fresh vegetables increased by 19.6 percent. Meanwhile, in the European Union, food cost 6.7 percent more in 2019 than in 2015. By 2024, this difference had risen to 43.2 percent. The cost of fruits reflected that of food in general, with fresh fruits costing 8.7 percent more in 2019 than in 2015, and 42.8 percent more in 2024. Prices of vegetables saw steeper increases: up 13.5 percent compared to 2015 in 2019, and up 51.4 percent in 2024. Sources: USDA, EU. If you wish to learn more performing trends with fresh produce please write here
