Chile urged to target new markets as global supply gaps reshape avocado trade

Chile’s avocado industry should shift its focus toward new markets and make better use of supply gaps from competing origins, according to Antonio Lante, an avocado industry professional involved in export strategy across Chile and Peru.

Speaking during the launch of the Paltas de Chile brand initiative, Lante said future growth will depend less on expanding volumes and more on timing shipments strategically and diversifying destinations in an increasingly competitive global market.

Chile currently accounts for around 5% to 6% of global Hass avocado area, ranking as the fourth largest producer and sixth largest exporter worldwide. However, the country faces mounting pressure from large-scale suppliers such as Mexico and Peru, as well as emerging exporters like Colombia.

The country’s export season runs mainly from August to May, with shipments concentrated in specific peak weeks. This seasonal pattern makes market timing critical, particularly when competitors experience temporary supply shortages.

Lante described the global avocado trade as a system that constantly adjusts to shifts in availability across origins, noting that Chile can strengthen its position by supplying fruit during periods when competing countries have limited output.

Europe remains dominant, Argentina gains traction

Europe continues to be the main international destination for Chilean avocados, receiving about 55% of exports on average. Yet stronger competition from Peru has tightened margins and reduced available market space.

As a result, the industry is increasingly looking beyond traditional destinations. Lante identified Argentina as a key growth market, where Chile has built close to 60% market share over the past five years.

Consumption in Argentina remains relatively low per capita but is expanding quickly. Industry estimates presented at the event suggest demand could more than double over the next decade, even under conservative scenarios. Chile’s geographic proximity and established export logistics position it to benefit from that growth.

source and photo: frutasdechile.cl