Aldi Süd surprises customers with TV star Sylvie Meis

On last Thursday 23rd of January, Aldi Süd offered its customers in Cologne a very special shopping experience. The well-known presenter Sylvie Meis took over the checkout at a Aldi Süd store in Cologne for over an hour – and for a good cause! Aldi Süd is round up the takings from this period to 5,000 euros and donating it to the Balthasar Children's and Youth Hospice. Aldi South and Sylvie Meis have been successfully working together for many years and have already developed eleven clothing collections for Aldi South customers. Now they have joined forces to surprise customers. Aldi also shares the cooking preferences of Sylvie Meis online, specially with fresh produce.

Wonderful experience at an Aldi Süd store in Cologne

Sylvie Meis, who had many conversations with customers during the campaign, was thrilled: ‘It was a wonderful experience to meet so many people in person and do good together. I am proud that we have raised 5,000 euros for the children's and youth hospice, which urgently needs the money. Many thanks to everyone who took part in this campaign!’

2000 Aldi stores in Southern Germany

For more than 110 years, the name Aldi has stood for quality at the best price. The discount store Aldi Süd, based in Mülheim an der Ruhr, operates around 2,000 stores in southern and western Germany. The company's economic success is based on a selected range of products, 90% of which are exclusive Aldi own brands such as Nur Nur Natur, Rio D'Oro, Gut Bio or Tandil. From fresh, crunchy fruit and vegetables to organic, fair-trade or vegan products, the standard and special-buy product ranges in the Aldi Süd stores are comprehensive. For more information, please write here.