Major promotional campaigns for persimmon in Spain

With the recent integration of the Coagri cooperative, which produces around 23,000 tonnes of Persimon® persimmons, ANECOOP now accounts for 50% of the Spanish production of persimmons.

 

 

 

Persimmons have been on the market for several years, but there are still many Spanish consumers who do not know the fruit. To remedy this, ANECOOP and DOP Kaki Ribera del Xúquer are launching an ambitious promotion campaign on the national market. The goal is to educate a wide audience about products. By means of 2 complementary and simultaneous campaigns (DOP Kaki Ribera del Xúquer and Kaki Persimon Bouquet by Anecoop).

 

 

 

The Kaki Persimon Bouquet campaign is present on television, on national channels and on thematic channels (cuisine ...). On YouTube, is broadcast "Kakipedia Persimon" presented by Luis Piedrahita, comedian well known in Spain, who discovers the persimmon.

 

 

 

To increase visibility and segmentation, campaigns are present on Facebook, Instagram, LindeIn, Twiter and Youtube. But also with spots on the radio and with a poster campaign.