Mexico faces avocado market saturation in the U.S., while Peru strengthens its global growth

Mexico’s avocado industry is facing challenges due to an oversaturated U.S. market — its main export destination. Despite a strong domestic harvest, prices have dropped sharply, with a 10 kg box selling for just $14.20, according to Latin media. Many producers are selling at a loss to avoid having unsold stock. Shifting exports to alternative markets has proven difficult due to strict export permits and protocols.

Meanwhile, Peru has solidified its position as the world’s second-largest exporter of fresh avocados, after Mexico. In 2024, it shipped to 35 countries, with the Netherlands and Spain accounting for 55.3% of total exports. Peru has overtaken Mexico in Europe, becoming the region’s top supplier, particularly of Hass avocados. In Asia, Peruvian exports reached $118 million, led by China, Japan, and South Korea.

The U.S. still relies heavily on Mexico for avocado imports (89% market share), but Peru plays a key role during Mexico’s off-season (June–August). Mexico retains a competitive edge thanks to the USMCA trade agreement, which allows tariff-free exports — unlike Peru and Colombia, whose avocados face a 10% tariff introduced under the Trump administration.

As of June 2025, Peru has exported over 375,000 tonnes of Hass avocados — 60% of the total volume projected for the season, which is expected to reach 641,000 tonnes by September, according to ProHass.

source: infobae.com

photo: nbcnews.com