Gen Z consumers, the most affected by price rises

The British Fresh Produce Consortium (FPC) recently shared the result of a survey by the cashback app “Tuck” which reveals that some 33% of Gen Z consumers, those born between 1997 and 2012, are skipping meals or eating less because of the increase in food prices. That compares with 19% of consumers overall, and 11% of shoppers aged 35 to 44 years.

Cheaper buys, multiple supermarkets

Tuck found that 83% of Gen Z shoppers have changed their grocery-shopping habits because of higher prices, compared with 76% of consumers overall. Among the changes reported, 58% said they were shopping at multiple supermarkets or had changed where they bought their groceries. Fresh produce is likely to be particularly relevant to these changing purchasing patterns, as consumers balance the cost of nutritious food against increasingly constrained budgets. 

For more information about the trend you can write here.