Live from Fruit Attraction, Madrid: Fresón de Palos / NBA Partnership

Fresón de Palos and the NBA (National Basketball Association) have announced a strategic partnership that makes Fresón de Palos an official partner of the NBA in Spain.

 

 

 

As part of this new partnership, Fresón de Palos, one of the largest European producers of berries (strawberries, blueberries and raspberries), will help the NBA to promote healthy eating habits among Spanish consumers. More than 10 million fruit trays on the theme of the NBA will be distributed in major supermarkets and grocery stores in Spain.

 

 

 

"The visibility that the NBA will give to our campaign will encourage healthy habits and sales to our primary target audience, youth and families," said Jaime Zaforas, Marketing Director of Fresón de Palos.