Second pillar of 'The Apeel Leverage' initiative unveiled

Apeel Sciences is advancing its innovative program, "The Apeel Leverage," with the introduction of a new component called “Helping You Sell More.” This initiative employs Apeel’s revolutionary plant-based coatings that substantially prolong the shelf life of produce. This advancement not only diminishes the need for frequent restocking but also significantly curtails spoilage, consequently increasing the amount of fruit that can be sold.

 

Denise Junqueiro, Vice President of Commercial & Marketing at Apeel Sciences, explains that as they expand 'The Apeel Leverage,' they demonstrate the ways in which their technology empowers suppliers and retailers to better manage their produce offerings. This second pillar emphasizes that their partners can keep their produce inventory fresher for longer periods, thus reducing losses from shrinkage or dehydration and enhancing their ability to sell more fruit.

 

Helping you sell more

 

Produce treated with Apeel enjoys an extended shelf life, enabling suppliers to significantly cut down on dehydration and ensure high-quality products upon delivery. This leads to fewer needs for repackaging and enhances marketability. The technology ensures that produce is delivered to retailers in prime condition, elevating the quality of what they can offer to consumers. It integrates seamlessly into existing logistical operations, helping suppliers to improve their storage solutions without the need for additional investments in new packaging, spaces, or equipment.

 

For retailers, this technology translates into a notable reduction in shrinkage—a prevalent issue in the produce sector. The enhanced shelf life and storage capabilities ensure that the produce remains fresh and appealing, bolstering consumer confidence and fostering repeat business.

 

Junqueiro adds that by alleviating the operational challenges tied to managing fresh inventory throughout the supply chain, their partners can shift their focus more towards enhancing customer satisfaction rather than grappling with logistical concerns. She highlights that Apeel's technologies not only assist their direct partners but also positively impact the entire supply chain from farm to table.

 

 

If you wish to try out Apeel’s revolutionary plant-based coatings, send your inquiry