Nadorcott of Morocco: export campaign progresses as global visibility initiatives continue 

As the Moroccan citrus season progresses, the Nadorcott campaign continues to move forward at a steady pace, with exports advancing across key international markets.

Week after week, shipments of this premium Moroccan mandarin continue to reach major destinations, confirming the strong global demand for the variety and the consistent performance of Morocco’s citrus sector. 

In parallel with the export campaign, the Association of Nadorcott Producers in Morocco (APNM) is continuing to deploy its international visibility strategy. The initiative is part of a long-term effort to reinforce the positioning of Nadorcott of Morocco as a premium reference in global citrus markets while supporting the entire Moroccan production ecosystem. 

For the 2025/2026 season, the association is maintaining its 360-degree global marketing campaign, with a strong focus on major international B2B platforms such as Fruit Attraction, Fruit Logistica, and the sponsorshipof events organized by the Canadian Produce Marketing Association in Canada. These strategic gatherings provide key opportunities to strengthen relationships with buyers, distributors, and retailers across global markets. 

The campaign is further supported by television exposure, features in specialized trade publications, and a series of B2B digital initiatives, ensuring sustained engagement with industry professionals worldwide. 

By promoting “Nadorcott of Morocco,” the association ensures that the benefits of this international visibility extend far beyond a single brand or exporter. The initiative is designed to support all Moroccan Nadorcottproducers, strengthening the reputation of the variety and enhancing recognition of Moroccan citrus worldwide. 

Communication across all channels concludes with the campaign’s signature line: “Nadorcott of Morocco – the pride of Morocco.” 

More than a slogan, it reflects the collective achievement of Morocco’s citrus industry and celebrates a variety that has become a true ambassador for the country’s agricultural excellence. 

Companies interested in collaborating with the Nadorcott of Morocco can send their inquiry today.