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Fifth annual National Fruits & Veggies Month launched in the US
The Foundation for Fresh Produce just launched the fifth annual National Fruits & Veggies Month (NFVM) in September. The initiative is coordinated together with the Have A Plant® Movement, launched in 2019 by the Foundation for Fresh Produce and Produce For Better Health Foundation (PBH). Seen as an opportunity to elevate fruit and vegetable consumption as a national priority, the annual month-long celebration has inspired millions of consumers year over year since its inception.
How to easy enjoy fruit and vegetables
The 2024 theme, Every Time You Eat, Have A Plant®, is poised to do the same and emphasizes ways to make it easy to enjoy fruits and vegetables at every meal and snack time by highlighting hacks, flavour and fun. While shopping, dining out, enjoying a meal with family, at school or on-the-go, there are so many ways to Have A Plant® for better health and happiness. In addition to activating the tried-and-true traditional media campaign and its vast influencer network, new this year, The Foundation will engage with a group of lifestyle influencers who will be sharing their own unique hacks for how they get their families to eat and enjoy more fruits and vegetables.
Gen Z and millennials also targeted
“As part of our priority to boost appeal through culturally inclusive content, the new social media tactic targets Gen Z and millennial consumers outside of our own followers, with the goal to break through to new audiences we haven’t reached before,” said Katie Calligaro, Director of Marketing and Communications, The Foundation for Fresh Produce. The influencers include: Lilie Randazzo – @lifewithlilie, Danny Scott – @charlieandcrewdad, Carita Fambro – @seasonedtotaste, Misty Snyder – @mistycoysnyder, Caitlyn Neier –@caitlynneier. “We encourage everyone to leverage the events on social and traditional media to help fruits and veggies shine brighter and promote your own products and brands. There’s strength in numbers, and together, we can boost appeal and drive demand for fruits and vegetables to grow a healthier world,” Calligaro said. For inspiration on how to get involved the Foundation invites IFPA members to visit The National Fruits & Veggies Month Toolkit
Easy ways to get envolved
The Foundation encourages everyone to take action to support National Fruits & Veggies Month. Here are some easy ways to get started and stay involved throughout the month:
- Post on your social channels. Find sample social media posts and downloadable graphics on the Point Of Inspiration page in the toolkit.
- Highlight NFVM in a consumer-facing newsletter with one of the images from the Point Of Inspiration section as an ad or promo graphic. Link it to www.fruitsandveggies.org/NFVM.
- Drive awareness about NFVM on LinkedIn to increase awareness and show your personal commitment to improving fruit and vegetable consumption.
- Leverage NFVM as a media hook for your consumer-facing print or broadcast media opportunities this month.
- Follow Have A Plant® social media channels to stay inspired and share creative tips, tricks and food hacks: Facebook, Instagram, Pinterest and LinkedIn.
