Bollo launches melon and watermelon campaign

 "Se queda con lo bueno" is the new message for 2024, reaffirming its mantra of making the experience of eating fruit a journey for the senses. The company has become one of the most well-known brands in the fruit market. This fact, moreover, has been accompanied by a strong positioning as a guarantee of quality. Bollo Natural Fruit melon has been recognised by Spanish consumers by awarding the 'Flavour of the Year 2024' to the Piel de Sapo variety, for the eighth consecutive time, and to the Sweetheart variety, after also receiving it in 2021. Both varieties, in turn, have been awarded the same prize by French consumers with the 'Saveur de L'anné 2024'. 

 

Also with citrus fruits

Although the brand has traditionally been known for melon and watermelon, Bollo is looking to transfer this concept of quality to the entire product portfolio, such as citrus fruit, where it has the highest percentage of production. The company is evolving towards a completely revamped image, characterised by an image that evokes freshness and quality with which it intends to promote the experience of eating fruit and turn it into a highly pleasurable ritual. With this new launch, Bollo pays homage to the pleasures of Mediterranean life, its origins and the care and attention with which the melons are grown on its farms.

 

About Bollo Natural Fruit 

Bollo Natural Fruit is the union of the experience and vision for the future of family companies with a consolidated presence in the large-scale distribution of citrus fruits, melons and watermelons on a global level. An expert team with a proven track record, highly committed to a project that speaks of sustainability, innovation and excellence at all levels. Bollo Natural Fruit sells more than 500,000 tonnes of fruit a year, with operations in 15 countries of origin, including Spain, Brazil, Senegal, South Africa and Egypt, supplying more than 50 commercial destinations.