The ANPP has launched its new campaign for apple

Reaffirming that the apple is a good and healthy fruit by excellence

The NAPP (National Association Apples Pears) has launched its new campaign of communication. Under the sign of education for children and adults: information materials, in-store events, contests on the website and on Facebook, activities in schools, and many other events.

The campaign is implemented in nearly 5,000 outlets. It aims to educate consumers about the advantages of the apple, its varietal diversity and eco-friendly methods of producing implemented by the French producers. A total of 450 days of events are planned in stores throughout France.

In addition, a competition on the dedicated website (lapomme.org) will make it possible to win one gastronomic weekend and games on Facebook primarily intended for teenagers. For schools, creating a fun suitcase "Abracada Apple" consists of games and activities (puzzles, masks, balls,  checkerboards ...) and a drawing competition between schools for elementary students

source : lapomme org